Explore the Potential of Our App Ecosystem
$6.1B
is estimated to be the value of the app economy surrounding HubSpot by 2025.
Source: IDC, The HubSpot Ecosystem: Nearly $26 Billion in New Opportunity Ahead
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RollWorks has seen tremendous growth of our business from being an active member of the HubSpot App Ecosystem. We've been able to provide the most robust ABM/account-based solution to ambitious marketers by collaborating with the amazing team at HubSpot.
Ivana Applegate
Sr. Strategic Partner Manager
RollWorks
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Accounts that come from HubSpot close 30% faster. It is incredibly powerful to talk about our partnership with HubSpot - prospects and customers get excited about it and the results have been beneficial to both HubSpot and QuotaPath.
Graham Collins
Chief of Staf
QuotaPath
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The partnership between Aircall and HubSpot is our 'gold standard'. We begin with two products that work so closely together that they offer tremendous value to our joint customers. Additionally, both organizations are laser focused on meeting customers' needs, which enables us to seamlessly go to market together. With HubSpot, we are able to sell faster, achieve conversion rates 15%+ higher, and offer our customers broader capabilities.
Jonathan Anguelov
Chief Sales Officer
Aircall
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As a HubSpot Elite solutions partner and app partner who uses Sales Hub Professional to run our business, we have the right infrastructure that helps us make time for all our sales leads. We are seeing results at an unprecedented pace to be on track for 60% growth.
Abhishek Jaiswal
Co-founder
MakeWebBetter
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I believe there is a tsunami of enterprise account growth for HubSpot on the horizon. We ourselves were able to generate 59 net new deals worth over $1 million USD for Bayard Bradford services. Find your niche as an App or Solutions Partner and prepare yourselves to catch that wave. You may find yourself paddling for a while, but that wave is coming, and those who are prepared will be in for a wild ride.
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hapily is experiencing 15% MoM growth and we love growing our company alongside HubSpot.
Dax Miller
Co-founder and Head of Product
hapily
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CallRail has been able to grow our business by being a member of the HubSpot App Ecosystem. Investing in developing our powerful call tracking plus AI and analytics platform to meet the needs of the entire HubSpot ecosystem has enabled us to democratize powerful call tracking capabilities. CallRail now has thousands of HubSpot customers (and 1,000 joint HubSpot agency partners) leveraging our platform to drive real insights and ROI.
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Through cultivating a flourishing partner ecosystem, we have greatly expanded the array of solutions accessible to our clients while simultaneously broadening our partners' reach. These valuable alliances have fueled the acquisition of new business and account for approximately 5% of our net new leads.
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We went all in on HubSpot and have more than 4x our revenue.
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Without HubSpot, OrgChartHub and GeoMapper would not exist! There’s a lot to be said for building niche products on top of a platform, especially one with the reach that HubSpot has. By providing solutions specifically for HubSpot we can allow the customers to keep working in the place they already work - HubSpot. This provides a big win for the customer and the platform. There’s been a lot of benefits to being an App Partner with HubSpot, especially working with the App Partner team which allows us to get great insights and helps identify opportunities for us.
Developer Enablement
Access to developer resources
Access to developer products before general availability
Access to HubSpot Blueprints, including how to build a best-in-class integration
Ability to get certified and add a certification badge on your App Marketplace listing page, signaling to users that your app passed a technical review by HubSpot
Marketing
FREE dedicated marketplace listing page for your app that allows you to post demo videos, details on shared data, case studies, and features
Access to discounted INBOUND event sponsorship, booths, and tickets
Possibility to apply to the Academy Creator Program to earn a 30% recurring commission
Possibility to apply to the HubSpot Affiliate Program with over 200k monthly active learners
Opportunities to be featured in HubSpot marketing campaigns, webinars, and marketplace collections (Invite Only)
Sales and CS Enablement
Ability to connect with us on Reveal, our account mapping software provider that enables us to share customer, open opportunity, and prospect overlaps. When you connect with us on Reveal, HubSpot sales and CS reps may help drive new installs.
Inclusion in sales/CS point-of-contact directory enabling HubSpot employees to understand your business and product and directly connect with you when needed for an account
Possibility to provide enablement content to Sales, Pre-sales, and CS HubSpot teams to increase awareness about your app
Opportunities to participate in co-selling and co-servicing (Invite Only)
Partner Enablement
Partner community, including Partner Day at INBOUND, workshops, PUGs and forums
App partner go-to-market resources, including best practices to promote your app, webinars, playbooks, reports, and more
Monthly App Partner Newsletter with marketing updates, product releases, upcoming events, and helpful resources
Monthly App Partner Webinar with partnership best practices and tips for growing in the HubSpot Ecosystem
1. Build your app
Successful app partners start with a customer problem, and build a solution to address it. Start your journey as an app partner by accessing our quickstart guide, API documentation, and developer community to build an app customers will love.
2. List your app
Once you’ve built your app, the next step towards becoming an app partner is building a listing in the App Marketplace. Once it’s approved, your solution will be searchable for all of HubSpot’s users and customers.
Create an App Marketplace listing. Create an App Marketplace listing.
3. Get certified
Once your app has been listed on our marketplace for at least 6 months and you have at least 60 active installs, you can apply to become certified. If your app successfully completes the in-depth technical review process, your app will get a certification badge and be included in the dedicated search filter.
Represent a larger percentage of overall Marketplace active installs
Exhibit higher listing page → app install conversion rates
Have better app install → app usage conversion rates
Show improved API call success rates
* Based on HubSpot internal data that includes third-party applications and HubSpot built integrations.
Join the App Partner Program
Whether you’re just getting started building your app, or ready to list it in the App Marketplace, we’re excited for you to become a part of the App Partner Program and unlock all it has to offer. If you have more questions about the program or your app, contact the app partner team.
